After a two year absence, the world's most famous electronic music festival came back in style on the weekend, attracting 1.2 Million guests to the 'party mile' in Berlin's Tiergarten.With the "The Love is Back" slogan plastered on t-shirts, buildings and billboards all over the city - this year's Loveparade no doubt benefited from a commercially savvy approach to it's organisation. After being abandoned by the Berlin city council in 2003, the project was privately financed this year by Germany's gym-king, Rainer Schaller, the owner of McFit Fitness.
According to ravers, Saturday's parade had a bit of a different feel to it - not least because the Loveparade's initial founder, Dr Motte, was absent from this year's line-up. Nevertheless, to bemused outsiders, the festival remains largely the same - grinding techno music with too much bass, wierd and wonderful costumes and thousands of overly-tanned bodies from the McFitness generation. al
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